Why it matters

Legacy alert systems were built for a slower web—when daily digests were enough. Today’s operators, strategists, and brand leaders don’t have that luxury. The information landscape moves in milliseconds, and insights decay as quickly as they emerge. Google Alerts, for all its reach, wasn’t designed for this world.

Enter Perigon Signals. By marrying real-time ingestion with AI-driven context mapping, Signals doesn’t just tell you what’s happening—it tells you what matters. It connects mentions to movements, threads to trends, anomalies to action. It isn’t just alerting you—it’s briefing you.

This speed-context duo isn’t a nice-to-have. It’s the difference between riding the signal and drowning in noise.

Tactical advantage

Perigon Signals is the only alerting system optimized for both velocity and comprehension. Where Google Alerts offers a stream, Signals delivers a situational feed—curated by AI, annotated by context, and accelerated by design. With faster ping rates and a broader signal net, it empowers teams to make confident, on-time calls without wading through irrelevance.

This makes Signals ideal for comms teams, risk analysts, and intel units that need immediacy and accuracy—not one at the cost of the other.

Real world

Industry: Brand Monitoring & Strategic Comms

A Fortune 500 brand manager wakes up to a surprise Reddit thread catching fire overnight. Google Alerts doesn’t surface it until late afternoon—by then, a narrative has formed. With Perigon Signals, that thread was flagged at 2:17am, complete with related mentions across subreddits and niche blogs. The comms team crafts a preemptive response, shifting public sentiment before it calcifies.

That’s not just awareness. That’s strategic advantage.

Looking ahead

In the race between information and insight, the winners will be those who see first and understand faster. Signals isn’t just upgrading alerts—it’s rewriting the playbook for real-time awareness. As markets accelerate and reputations hinge on minutes, Perigon Signals gives teams what they’ve always needed but never had: precision, velocity, and actionable clarity.